Digital Marketing in Chandigarh

Digital Marketing is a best job profile.

SEO Training in Chandigarh

Cbitss is the leading institute in chandigarh which provide seo training in chandigarh Sec 34 A.

SEO,SMO,PPC

Search engine optimization,Social Media Optimization Pay Per Click.

ON-PAGE and OFF-PAGE OPTIMIZATION

on-page seo and off-page seo are techniques of search engine optimization.

PPC training in chandigarh

PPC stand for pay per click very important term in digital marketing.

Sunday, June 3, 2018

Meta Tags in SEO

Meta Tags in SEO?

Meta tags are very important in search engine optimization
Meta title and Meta description tags This is very important.
In this article, we will talk about all Meta tags in detail.


What is the Meta tag?

Meta is the information that describes the content of a page

meta tag










While reading a page, these readers do not see but search engines
can read them on because these are HTML codes, which are inserted
into the head section of the page.This gives all information about the
contents of the web page to Meta Tags search engines.
With the help of these, our website is displayed on SERPs.
For example -
These results were shown to us when we searched for TajMahal in Google -

example of meta title and meta description


Blue Heading  - Meta Title And In Black - Description Note - For SEO,
it is necessary that we write Meta description of
our web page. But in Google search results Google will show
the same Meta description or something else Google decides.

How to find the meta tags of a page?

To find Meta tags of any web page, you should read the code on that
page.To do this, go to page, right-click the mouse and select View
page source.By doing so, you will be exposed to the coding of that
web page.You can check the Meta tags by going to the Head section

How many types are Meta Tags?

4 main Meta Tags which are used in SEO are-

  1. Title tag
  2. Meta description tag
  3. Meta Robots Tag
  4. Meta keywords tag

  • Title Tag -

From SEO's perspective, this is a very important tag.


title tag

As the name suggests, this tag tells the search engine what is the
title / topic of the post.
What is this post about How to write title tag in html -
<title> The Title of the Page </ title>
How to optimize Title for SEO?
Include your main focus keyword in
Title should be attractive. So that more people click.
Title justify / match your content.


  • Meta Description Tag-

meta description


160 words are used in this tag
With the help of this tag we can tell search engines about the content of
our web page in short.
For SEO it is necessary that we write Meta description of our webpage.
But in Google search results Google will show the same Meta description or
something else Google decides.
How to write a Meta description tag in HTML?
<meta name = "description" content = "write your description here" />

How to optimize Meta Description for SEO?

Add your focus keyword to it.
Include the synonyms of Keyword also.
Meta descriptions written from the right Attract the Visitors to Click and
also improve our CTR.
But keep in mind our Meta description matches our web page.
If we do not write meta description according to your content then
So whoever comes to our website by reading the description, he will feel
cheatedAnd the website will be back very quickly.
This will increase our bounce rate and search rankings decrease.

  • Meta Robots Tag -


meta robots tag

With the help of this tag, we tell the search engine how to treat our web page.
index / no index - This indicates whether the page should be shown in search
results or No.
Follow and no follow-it tells which links should be credited and link juice passed.
<meta name = "robot" content = "index, follow" />


Meta Keywords -


This is a short list of important keywords and phrases of your web page.
It does not appear to the user like meta titles and meta descriptions.
Meta keywords are in the HTML code of the web page. From these,
search engines know what keywords are optimized for your keywords.
To find meta keywords, look at your page well and make a list of
important keywords and phrases. Next, select 10 to 15 keywords that
you think are properly describing the content of your page.


Some specific instructions for typing optimized meta keywords
are given below-
Use 10-15 meta keywords for a single page.
Use comma to separate meta keywords and do not leave them in the middle.
Do not repeat any meta keywords or phrases.
Put your most important keywords at the forefront of your list of
meta keywords.
Keywords should be related to the information given on the page.

Wednesday, May 30, 2018

Do-follow and No-follow Links

What is No follow and Do follow Links?


SEO means that the Search Engine Optimization Whenever we talk about it,
there are some common words that have great significance. Such as bots,
crawling, no-index, do-index, no follow, do follow etc. All these words put
their own importance in SEO.


In this post, we will learn about No follow and Do follow in detail.Especially
newbies who are new in SEO and still do not know about No follow and
Do follow, this post would prove very helpful for them.Before talking about
the No follow and the Do follow link, I want to explain to you a small thing.


Suppose you are a blogger who has just created a blog. Now Google, how
Bing will know that you have created a blog. You will need to submit your
blog sitemap in google for this. When you submit a sitemap, google bots
(you can also call it a spider. It works because it goes to any website and
scan whatever data is there) will crawl your blog and index your site So that
any reader can find you in the search engine.


Now it is up to you that you want to index an index from page to page
and not an angle. We can do this using index and no index.


So let's talk now of No follow and Do follow.


Do-follow and No-follow


What are No follow and Do follow and what are the differences

between them?

First understand this term

Link Juice:

When you hyperlink an article, page of a website, google bots
follow that link and it passes the link juice.This link helps in the ranking of
the juice article and also improves domain authority.
No follow links simply search engine bots do not allow to follow the link.
Only humans can follow the links.


Example of No follow Link:



<a href="http://www.cbitss.com" rel="nofollow"> use blogs </a>


Do follow links allow Google and other search engines to follow the link
by giving us link juice and a back link. If a webmaster is linking you again
with this link, then both search engine and person will be able to follow you.
When you link to a website or page, use the as anchor text as the Targeted
Keyword.


Example of Do follow link:


<a href="https://www.cbitss.com"> use blogs </a>

By default, all hyperlinks are Do follow. So you will not need to do anything

to make a link a do follow. Simply add rel = "no follow" to No follow.


No follow and Do follow link should be used:

Do follow-

If you are linking to a high-quality website
If you are copying someone's original work as reference

No follow-

Low-quality sites such as casino, gambling sites,
Unrelated content If you are on blog technology but you have linked the
cooking websites
Affiliate links
Comment section Here are the maximum chances of spamming on here.
so it is most important part of search engine optimization and any one
whowant to understand the complete concept of seo can join
seo training in Chandigarh sec 34-A in Cbitss.

Tuesday, May 29, 2018

Affiliate Marketing

Affiliate Marketing:


There are considerable ways to join with an affiliate plan, either from their in-
house affiliate plan i.e. own affiliate program or affiliate marketplace(here many-
affiliate programs are on the same platform) as examples from Impact Radius,
SharAsale , Commission Junction, etc.
customers like you and me who tie these affiliate plans should have a secure
and positive address and that is -
Payments on time!
There is a lot of resources and efforts needed to connect with the affiliate program
and to promote a product. There is always a danger in it that you might not get
money for your efforts.To avoid this thing and to promote any product, take the
following points carefully:

affiliate marketing

Things you should take care of before engaging with an affiliate Program

Payout Method
Minimum Payout
Network/Product reputation
Cookie Length


Payout Method :

Suppose you promote a product and you have to pay Rs. If you earn 5000
but you can not get it, how would you feel?
This has happened to many affiliates.
This is because there is no acceptable payout method for your own country in that
program. Assure that affiliate network and program have an acceptable payout
method for your country.
If there is no acceptable payout method for your country, you can talk to affiliate
network manager or use the program contact form and can request if they can
help you in this matter.
Following are some of the popular ways that you can get paid for affiliate marketing.
Payoneer
PayPal (Read: Verified PayPal Account)
Cheque
Direct bank deposit


Minimum payout:

This is the most common and major reason that many new affiliate marketers
leave affiliate marketing. Most affiliate programs have a Minimum Payout
threshold of $ 50, that is, when you earn at least $ 50, you can withdraw
those funds. There are some exceptions, but plenty of payout thresholds are $ 50.


If you have not yet earned the Minimum Payout, you will not be paid. Many marketer
works very hard and many people also spend money for promotions but they can
not earn, then they think that they have been cheated.Therefore, I am requesting
you to check the payout threshold.


Product / Network's reputation and reputation:

If you would like to know the opinion about the people's affiliate marketing,
then you will get many kinds of answers. The reason for this difference is that
many people have made millions by this and some people have cheated.
According to me it is the affiliate marketer's fault. Do not analysis their reputation
before joining any affiliate network / plan.
Many new and independent affiliate programs offer large commission offers
but in the end, this process ends without payment. New companies / individuals
are not afraid of losing anything, so they do not make any difference to poor reviews.
So if you wish to receive safely, check out its position before joining any affiliate plan.
I have created a list of some of the most reputed affiliate marketplaces around
the world where you can apply now without fear -
Commission Junction
ShareASale
Impact Radius


Cookies Length:

I enjoy lot of affiliate marketing because there is freedom of offers here.
My job is to reach the traffic to them and if a user purchases through my affiliate
link several days, I will get a commission.
How fun is it? All this is possible because of long cookie length but there are
some exceptions.
Any cookie length is 30-90 days when a user clicks on your affiliate link. The best
thing about these programs is that if a user buys a second product from the website
of the same company, you get a commission even if you are promoting it.
But some affiliate programs take advantage of new affiliate marketers. They do
not give them some offer, such as
Standard cookie length (30-60 days)
Other products on commission
Take care of these two talks whenever you are engaging with any affiliate program.
Like I said earlier, some reputed networks do not work like this and you will not have
any such problem in connecting and earning them.
Conclusion:
There are many things that any new affiliate vendor should analysis before enter
any affiliate plan, but the most important is to focus your attention on the four
key points mentioned above so that you do not get caught in any deception and trap.
That you get the payment and meet on time.


What else do you take care of these four major talks? Have you ever cheated or
have you cheat an affiliate company? Which? Tell me through comments.
Your comments about your comments and any scammed affiliate company will
save other affiliate marketers from cheat in the future.

Monday, May 28, 2018

Plagiarism


What is Plagiarism?

Today I'm going to talk to you about a very important thing coming in the context of SEO,
which is, Plagiarism If you have been blogging for some time, then you must have heard
the word really. But do you know its meaning?
This is a very popular question asked in Blogging. There are 4,50,000 monthly searchesplagiarism
for this keyword on Google.
This means displaying someone else's work with your name.
In other words, by copying someone's work or content, publish or popularize with your name.
See in the blogging field, by placing content from someone else's website or blog, publishing
it on your blog or website, is called plagiarism.
Plagiarism is fairly unfair work. To prevent this, a lot of steps have been taken at different levels.
In Search Engine Optimization, we often say that we should write unique content on our blog
and do not copy from anywhere. Why do we say that?
All the search engines understand any indignant work of anyone and do not rank websites
with copied content, and even give them penalty.
Now you know that there is no point in publishing copied content on your website, because
you will be the only loss.Now we will talk about plagiarism checking tools
.

What are Plagiarism Checking Tools, and why do we need them?


As you might have guessed, such tools which can tell you that your content is original
or copied, they are called plagiarism checking tools. In today's date, many of these tools
are available online by checking with the content of the entire internet, you can tell whether
your content is original or copied. If your content is copied then it also tells you which web-
-site is copied.
A great Plagiarism Checking tool has the following features:This allows you to enter content in
different ways. Such as paste the content into text boxes, or upload text or document files.
This gives you results in a few seconds.
It also tells you where your content is copied from where. (This tells you the URL of those websites)


What is Plagiarism Checking Tools Needed?

There are several reasons for this, such as:
If you have a blog or website, on which, if you have a content writer to write content, then to
check that your content writer is not content copy from anywhere, you can use Plagiarism
Checking tools can use.Similarly, you can check these tools to check the originality of your content.
Is your original content not copying any other, you can also find out by using these tools.
Plagiarism checking tools are both free and premium. Well free tools give you very good results,
but if you want some premium features then you should choose premium tools.if anyone who wants
to understand the complete concept of plagiarism can join Cbitss institute who provides best
practical based seo training in Chandigarh Sec 34-A.