Anchor Text and it's Importance

What is Anchor Text? Why anchor text is so important in SEO.

Have you ever heard about Anchor Text? If not, do not need to panic because

today we will know about this. Let's first learn about SEO. SEO This is all you

have to hear even before. SEO means search engine optimization and i am

already Its work is to optimize the website for Search Engines and to rank

the website in a search engine such as Google, Bing etc. SEO is a technique

through which we rank our website in search engine.

SEO is composed of many processes, You can divide it into 2 parts.

One is On-Page and the second Off-Page. Now On-page and Off-page

can also be divided into several processes.

There is also a link anchor text of Search Engine Optimization and On Page

SEO. People make very little value while doing SEO in their articles. But

anchor text is just as important as the other types of SEO in ranking a site.

What is anchor text?

Anchor text is very important for the perfect SEO optimization of your website.

Many people have read about it and have seen it, but they are unaware of

what the anchor text is and why it is necessary for SEO optimization

When you read a post on any website, when you get some clickable text

in the post. They are different from our regular texts. You can click on these

text. When you click on that text, you will be redirected to any other page

or website. We call this text an anchor text. Whenever you are reading a

post on a computer on your computer and your cursor changes to a text

of that post and turns it into a hand icon. So that's an anchor text and you

can click on it.

Whenever we write an article, we often add a link to another post which

is called the internal or inbound link by putting a link to any page of your

own website, anchor text Use as the Internal link to use. When this link

is linked to another website's page, it can call it External link or an outbound

link.These Inbound and Outbound links are the anchor text of the website itself.

Why is anchor text necessary?

With the search engine anchor text, gathering information about the content

of the page and what the page is related to, it also looks for the keywords to

rank the website. This is a huge factor in ranking the website and therefore

plays a huge role in the link building.

Anchor text provides reference to the search engine for inbound links for which

it should rank, its website has a direct impact on the organic traffic. This can

increase the traffic coming from Search Engines.

What are the types of Anchor Text

Anchor Text can be of many types. Anchor Text is used as a back link or

link building, so that any website's rank increases in search engines like Google.

With the help of anchor text, if you select your keyword and use it with Anchor

text then your website rank will improve.

Many times, the search engines impose penalties on websites without link

building properly. To avoid that penalty, know how to use correct and good

anchor text.

Generic Anchor Texts

Generic word is used for anchor text in these categories. The word generic means

any common or common word click here, read more, go to this site etc. words are

used in abundance.

Branded Anchor Text

If any brand name is any brand, then it comes in the category of Branded Anchor.

The brand is used directly in branded anchor texts. "Like whenever we will post a

link to Amazon on our website and keep the title of the link" amazon "then it

becomes a branded anchor text. This does not increase the ranking of the website.

If you are building a link to your website then use less of the branded anchors.

Naked link Anchors

This is a very simple category of anchors. Whenever we write directly to any

website or any other web page in any post, it is called Naked link anchors.

Image Anchors

You may have seen on many websites that many times when you click on an

image, your browser takes you to another website. To see a lot of blog image,

image anchor in your post. By applying an image anchor, whenever you click

on that image, you will reach the website from where the image has been taken.

Partial match Anchor Text

In this type of anchor some part of the anchor text is used. Whenever an anchor

text is used, then part of our keyword (partial) is used in it.

Exact Match Anchor Text

This is the most widely used anchor text. These are very important for doing well

in ranking the website and are used most for the increase in ranking

Benefits of Anchor Text

There are many benefits to using anchor text on your website. If you learn to

use them correctly, then you can easily bring your blog to a good ranking in the

search engine. Let's know what the benefits of anchor text -

1) If anchor text is used correctly in the post, your page rank will increase in the

search engine. The more page rank, the more organic traffic it is. With page rank,
whenever someone searches for something related to your target keyword, your

blog will be indexed in the result.

2) Anchor text also plays a very big role in reducing the Bounce rate. If you have

ever used ad-sense, you will know how much the bounce rate is for a website.

It is said that the bounce rate should be less than 35%. If used in the manner

of anchor text, you can reduce your bounce rate. And ad-sense or any other ad

network can earn good money.

Some important things related to Anchor Text-

Keep the anchor text relevant according to the relevant content. The more

relevant your article will be from your target keyword, you will have the same

benefit in ranking

Do not link your website to a website with any spam. This kind of linking can be

bad for your seo.

Avoid using the same Anchor Texts repeatedly in a single post.

While writing a guest post on other blogs, remember that the authority of that

domain is above 30

I hope you like the information given above and all your problems related to the

anchor text will be over.For more information you can visit my blog

seo training in chandigarh.