Social Media Optimization:

Social Media Optimization (SMO) is an important factor in your

internet search ranking. This strategy is often ignored by many

companies, even if it can help to increase your position in search

rankings.In Social Media, there are two important search engines

to customize for you:

1.Search function within each social network

2.Google search

When you optimize for the search environment, there are some

benefits - such as logging your website from your profile to find

people to join you, to reach more people on your website a link

can also benefit from this.

So today we will tell you about DIY (Do it yourself)

Social Media Optimization technology, some quick suggestions

are given below.

Make social alignment in your website -

Add social sharing tool to your site Include web link directly to

your social media channel directly from your website and from

your social profile directly to your website. You can also add

social media sharing buttons to different blog posts.Links on

social media are often consi--dered to be high-quality links

because social sites have high web authority, which will benefit

us in SMO.

SMO has consistency key -

Creating your social profile seems like a simple job, yet it is a difficult

task to get business from here. Fill 100% Profile Information. Search

engines give them more priority, whose profile contains all information.

Keep in mind that all contact information in your social profile should be

exactly the same as your website.

SEO Keyword and Social Media -

If you want to connect your social media profile to more people,

then keywords play a very strong role. In fact, if you are not optimizing

your profile correctly, then you are leaving the money on the table for

your competitors. If you can use your Keyword effectively in your profile

or page name, it will help Google rank better in Keyword search and

social network search.

Use keywords in your social post -

Keywords are essential for your site, online journal content and ad

campaigns. This helps your content reach your target audience.

Be Social on Social Media -

Social media is an easy way to make social media. Social signals are

an important factor in SEO because search engine sees social signals

and factors that how many times you are posting, how many people

talk to you, and social sharing elements are available for website visitors.

The brand often forgets that the purpose of these platforms is to create

a relationship. Share useful content from both your website and other

relevant sites.

Use Branded Cover Images -

The cover image on social media is usually seen by the user for the

first time when it goes to your page, and you want to give them a good
impression. Use this opportunity to express brand messaging to your

current and prospective customers. According to the guidelines given

for each platform, make sure your cover image is formatted and

displayed correctly, and always use professional and memorable

professional images. Using tools like Carva to create images, you

can create beautiful easy cover images.Social media can be your

biggest asset to improve your site's organic search results if used

properly. You can account yourself by taking responsibilities of the

above described DIY SMO. For more details you can visit to my site

seo training in chandigarh.

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Keyword Research & Its Benefits

What is Keyword Research and what are its benefits?

Hello everyone, Today we will learn about keyword research & its benefits,

and keyword research tools, and how to start with keyword research.

What is Keyword Research?

Before understanding this, we have to understand what the keywords are.
Whenever we do some searches in the search engine, then some words or
sentences are made through a sentence made of a group of words. For the
example we searched on Google like "Top Blogger in India" then this is a
keyword. Likewise, millions of people search on Google or any other search
engine with the help of keywords. What happens now is that many people
search for the same keyword. For example, there are thousands of searches
for a particular keyword.Now if we want us to publish a blog post on that
keyword to our blog, and get traffic from that search engine query, then what
do we have to do? Your blog post will have to optimize SEO for that keyword.

If you come to do basic on-page SEO, you can easily do it but the problem
is not that how we write a blog post for a keyword, the problem is that how
to find such keywords whose searches are too much And also able to rank them
for our blog or website search engine easily.Search for keywords like keyword
research Keyword research means finding some great keywords to rank your
blog or website in the search engine. Now let me tell you that some keywords
are such that there are many searches but already that keyword is targeted by
many people, then it is difficult to rank them. So call it SEO competition.
In the keyword search, we will have to find keywords whose searches are
also adequate and the competition is also low.

How do Keyword Research?

There is not a individual definite approach of Keyword research, but there are
many different methods. Different webmasters use different tools for keyword
research. Nowadays many tools are available for keyword research, but most
of the tools in it are premium, that is, you have to pay something for them.

I give you the title of Top 3 Tools to do keyword research in this article today
and soon we will publish them about the detailed blog post.
These are the tools-

• Google Keyword Planner
• SEMRush
• Long tail Pro

Now let me briefly tell you what you can do with these keyword
research tools?

According to your niche, you can find some relevant keywords.

You can find more relevant keywords for a relevant specific keyword.

For any keyword, you can analyze the competition in the search engine.

Can find number of searches for any keyword.

Know which sites are already ranking for this keyword and can track their
position too.

Keyword Research Benefits:

If you are a blogger and have read carefully all the blog posts given above,
then you must have realized the importance of keyword research on your own.

If you write every blog post by keyword research, then it is possible that every
blog post will target your traffic and will participate in increasing the
traffic of your blog. (Most blogs do not do this, because most bloggers
do not write every blog post by keyword research.

By searching Keyword, you target niche based traffic which is great for
affiliate marketing through your blog and the conversion rate of clicks on
ads is also more than usual.

In a way, you get ideas to write blog posts on your blog. In this way you will
not have to think about what new publish on your blog everyday. For more
detail you can visit my blog seo training in chandigarh.

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Free SEO Tools

Free basic SEO tools and complete information about them

Today I'm going to tell you about use of SEO Tools and these tools are

available on internet completely free of cost.I have already discussed
about seo(search engine optimization) in my blog
seo training in chandigarh.Now let's talk about free tools about
what are the tools that are good for your blog or website SEO and
these seo tools are like as:

Google Pagespeed ​​Insights

With this tool you can easily check the speed of your website.
It is important for every website that they load in how much time.

If he is taking too much time, then the user can be rushed, then you
check the speed of your website and see whether they are mobile
friendly or not. It is very important for any website to be mobile friendly.

Keywordtool.io

The best keyword idea you can find is also your single keyword.
So this SEO tool is very good for you if you want to use it, you just
have to enter one keyword so you will have lots of suggestions and
long tail opportunities so that you can select keywords according to
your own.

Google Analytics

With this help, you know that the traffic coming to your blog is coming
from what is the new user and how much is the returning user. It also
tells you about the bounce rate, how much is it.

You get all the information about your user such as city, country,
which system is using and many more you can know.

Google Webmaster Tools

With the Webmaster tool you can indexed the sitemap of your website.
How much url of your website is indexed and what the search traffic is.
Both are very easy if you have to do it by Google's webmaster, then we
have written about it. You can read it on my blog
( how to fetch your blog to Google.)

Google Keyword Planner

From you, you will know how much search is done on the keyword
monthly and there is competition in it so that you do it according to
your keyword. You will definitely benefit from a keyword with work
competition.

Google Trends

I love this tool because you can know from this tool that what is being
searched on the trend in google right now. So you can benefit greatly if
you use that keyword to buy good content. You can easily create your
content in Google's first page and you will get lots of traffic.

Schema Creator

You can customize the search result of your own website, i.e. will look
like a search result in google. If you have given a review of something
then you can show a review rating star in it and you have created a
schema code then just paste it into your website.It is just a rating.

SimilarWeb

With this tool you can compare the traffic of any two websites i.e. you
can keep an eye on your competitors and compare.

XML Sitemaps

By using xml sitemap generator tool you can generate a sitemap for your website or simply you can write your website name (url of website)
then slash(/)and write sitemap.xml this can also generate your sitemap
after that you can insert it into the webmaster. You can make a sitemap
of any website is very easy. Crawler always crawl your website sitemap.

Find Broken links

You will find errors coming to your website for you so that you can remove
that Broken Link and solve the error.

Ahrefs' Site Explorer and Backlink Checker

You can check back-links of your website and you will also find referring
pages and inbound links. So this is a very useful tool. You must know
how many back-links your website has.

So I hope you have liked this article and will be useful to you. You can
write in a comment if you are in a hurry. Share it so that your other
friends can also know this. For more details you can visit my blog
seo training in chandigarh.

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Anchor Text and it's Importance

What is Anchor Text? Why anchor text is so important in SEO.

Have you ever heard about Anchor Text? If not, do not need to panic because

today we will know about this. Let's first learn about SEO. SEO This is all you

have to hear even before. SEO means search engine optimization and i am

already Its work is to optimize the website for Search Engines and to rank

the website in a search engine such as Google, Bing etc. SEO is a technique

through which we rank our website in search engine.

SEO is composed of many processes, You can divide it into 2 parts.

One is On-Page and the second Off-Page. Now On-page and Off-page

can also be divided into several processes.

There is also a link anchor text of Search Engine Optimization and On Page

SEO. People make very little value while doing SEO in their articles. But

anchor text is just as important as the other types of SEO in ranking a site.

What is anchor text?

Anchor text is very important for the perfect SEO optimization of your website.

Many people have read about it and have seen it, but they are unaware of

what the anchor text is and why it is necessary for SEO optimization

When you read a post on any website, when you get some clickable text

in the post. They are different from our regular texts. You can click on these

text. When you click on that text, you will be redirected to any other page

or website. We call this text an anchor text. Whenever you are reading a

post on a computer on your computer and your cursor changes to a text

of that post and turns it into a hand icon. So that's an anchor text and you

can click on it.

Whenever we write an article, we often add a link to another post which

is called the internal or inbound link by putting a link to any page of your

own website, anchor text Use as the Internal link to use. When this link

is linked to another website's page, it can call it External link or an outbound

link.These Inbound and Outbound links are the anchor text of the website itself.

Why is anchor text necessary?

With the search engine anchor text, gathering information about the content

of the page and what the page is related to, it also looks for the keywords to

rank the website. This is a huge factor in ranking the website and therefore

plays a huge role in the link building.

Anchor text provides reference to the search engine for inbound links for which

it should rank, its website has a direct impact on the organic traffic. This can

increase the traffic coming from Search Engines.

What are the types of Anchor Text

Anchor Text can be of many types. Anchor Text is used as a back link or

link building, so that any website's rank increases in search engines like Google.

With the help of anchor text, if you select your keyword and use it with Anchor

text then your website rank will improve.

Many times, the search engines impose penalties on websites without link

building properly. To avoid that penalty, know how to use correct and good

anchor text.

Generic Anchor Texts

Generic word is used for anchor text in these categories. The word generic means

any common or common word click here, read more, go to this site etc. words are

used in abundance.

Branded Anchor Text

If any brand name is any brand, then it comes in the category of Branded Anchor.

The brand is used directly in branded anchor texts. "Like whenever we will post a

link to Amazon on our website and keep the title of the link" amazon "then it

becomes a branded anchor text. This does not increase the ranking of the website.

If you are building a link to your website then use less of the branded anchors.

Naked link Anchors

This is a very simple category of anchors. Whenever we write directly to any

website or any other web page in any post, it is called Naked link anchors.

Image Anchors

You may have seen on many websites that many times when you click on an

image, your browser takes you to another website. To see a lot of blog image,

image anchor in your post. By applying an image anchor, whenever you click

on that image, you will reach the website from where the image has been taken.

Partial match Anchor Text

In this type of anchor some part of the anchor text is used. Whenever an anchor

text is used, then part of our keyword (partial) is used in it.

Exact Match Anchor Text

This is the most widely used anchor text. These are very important for doing well

in ranking the website and are used most for the increase in ranking

Benefits of Anchor Text

There are many benefits to using anchor text on your website. If you learn to

use them correctly, then you can easily bring your blog to a good ranking in the

search engine. Let's know what the benefits of anchor text -

1) If anchor text is used correctly in the post, your page rank will increase in the

search engine. The more page rank, the more organic traffic it is. With page rank,
whenever someone searches for something related to your target keyword, your

blog will be indexed in the result.

2) Anchor text also plays a very big role in reducing the Bounce rate. If you have

ever used ad-sense, you will know how much the bounce rate is for a website.

It is said that the bounce rate should be less than 35%. If used in the manner

of anchor text, you can reduce your bounce rate. And ad-sense or any other ad

network can earn good money.

Some important things related to Anchor Text-

Keep the anchor text relevant according to the relevant content. The more

relevant your article will be from your target keyword, you will have the same

benefit in ranking

Do not link your website to a website with any spam. This kind of linking can be

bad for your seo.

Avoid using the same Anchor Texts repeatedly in a single post.

While writing a guest post on other blogs, remember that the authority of that

domain is above 30

I hope you like the information given above and all your problems related to the

anchor text will be over.For more information you can visit my blog

seo training in chandigarh.

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